Strategy. Structure. Special Projects.
Consider me a strategist, problem-solver, and builder of big ideas.
With a diverse skill set, and a track record of delivering results, I help organizations think bigger, work smarter, and achieve their goals.
If that sounds like what you need, let’s connect.
Who I am.
I thrive on big ideas, bold strategies, and making things happen.
With a career spanning leadership roles across sports, entertainment, and cultural industries, I've led high-impact projects that drive brand growth, innovation, and revenue. From serving as Chief of Staff at the National Music Centre to leading special projects for the Calgary 2026 Olympic & Paralympic Bid, I’ve tackled challenges across multiple sectors. Most recently, I’ve played a key role developing the strategy to launch Scotia Place, Calgary’s next-generation sports and entertainment venue. I’ve also worked with Calgary Wild FC, Canada’s newest Division 1 female soccer team, helping to establish their presence and secure key partnerships within the community and local businesses.
I’ve had the privilege of leading groundbreaking initiatives—like launching the first NFT collection in NHL history, expanding music therapy programs across Canada, and turning a Third Jersey release into the most commercially successful initiative in Devils history. Along the way, I’ve secured awards for Best Marketing Campaign in the NHL and Best Use of Augmented Reality in North America.
In short, I get sh*t done, well.
What I Do.
Strategic Planning
With 15 years of leadership experience, I develop tailored strategies that align with your organization’s objectives. Whether it’s refining brand positioning, aligning cross-functional teams, or building long-term growth plans, I bring clarity to complex projects.
Project Management
From nationwide expansions to award-winning marketing campaigns, I bring order to chaos. I specialize in executing large-scale projects—ensuring they stay on time, within budget, and exceed expectations.
Branding & Marketing
I’ve launched campaigns that have reshaped brand identities, won industry awards, and driven major revenue growth. Whether you’re rebranding, launching a product, or expanding into new markets, I help craft compelling narratives and build brand equity that lasts.
Contact Me.
Interested in working together? Fill out some info and I’ll be in touch shortly. Can’t wait to hear from you!